Question 1

What is the Buyer Psychology Scorecard?

Accepted Answer

The Buyer Psychology Scorecard is a free self-assessment tool that measures how aligned your B2B marketing is with how your buyers actually evaluate, trust, and choose. It scores your approach across seven psychological dimensions grounded in research from Kahneman, Tversky, Schwartz, and the Ehrenberg-Bass Institute.

Question 2

How long does the Buyer Psychology Scorecard take?

Accepted Answer

The scorecard takes approximately three minutes to complete. It consists of seven questions, each mapping to a specific cognitive principle that influences B2B buying decisions.

Question 3

Do I need to provide my email to see my results?

Accepted Answer

No. The scorecard is completely ungated. You see your full results, dimension breakdown, and recommended reading immediately after completing the assessment. No email, no signup, no forms.

Question 4

What do the scorecard results tell me?

Accepted Answer

Your results place you in one of three zones based on how well your marketing aligns with buyer psychology principles. Each zone includes a diagnosis of what companies in that position typically experience, your score across all seven dimensions, and recommended reading to address the specific gaps identified.

Question 5

Who is the Buyer Psychology Scorecard designed for?

Accepted Answer

The scorecard is designed for founders, CEOs, and marketing leaders at B2B companies who want to understand whether their marketing reflects how their buyers actually make decisions. It is most relevant for companies with annual revenue between 1 million and 50 million dollars across SaaS, professional services, technology, and manufacturing.